An important tool for marketing any music video is questionnaires. These assist the creators and gives them a direct insight into what the general public typically expect to find and enjoy within a music video and how the targeted audience of a song wish there artist to be represented. Questionaries give the directors of music videos an insight into there target audience enjoy. To gather information regarding our target audience we spoke to 40 people aged between 12-40 about there favourite aspects of music videos and gathered their results.
This is a sample of our questionnaire:
We decided to interview 40 people as we believed this would gives us a good indication of our target audience. We asked questions that would gives us a better insight into the video we want to produce and how we should market our video according to what people enjoy seeing. We displayed our results on pie charts so we could easily see the results which gave us a visual aid in deciding what the majority of people wanted.
This post demonstrates some understanding of why questionnaires are important to consider, when researching into a target audience.
ReplyDeleteAim to consider the purpose of a questionnaire in more detail.