Planning Editing styles

The purpose of editing is to manipulate and put together a variety of footage in order to form a finalised narrative of a music video. Editing is important  as it allows the director to choose different shots and put them together in order to display to the audience the desired feel of the music video.What is the purpose of editing?

Editing is the process in which footage is manipulated in order to create a desired narrative. Edited can be performed on a variety of platforms, one being Final Cut pro. Editing is successfully used when the audience understands the narrative, with editing frequently being used to evoke certain emotions within an audience and change the way in which a piece of film comes across. Editing is able to create continuity and footage can be changed via tools such as re time and merge in order to create a different reaction from the audience. Without editing, productions would be of a lot slower pace and the desired effect of footage may not be fulfilled. Editing also allows the producer to edit tints and filters on to the clips giving a variety of different attachments to the footage which make the film more successful and impacts the audience at a higher level. By using editing the producer is also able to exclude mistakes that may have occurred during the filming process, and overall editng makes a film have a larger impact on an audience which makes the film more successful.



What style will you include and why?

The editing style we will use will correlate with the indie music genre, and we will use editing to fit in footage of both narrative and performance with the timing of the song. This will be evident when we portray the fast paced nature of the relationship during the chorus, as a variety of clips will show the on screen couples affections. These clips will merge into one giving the audience a greater understanding of the reckless teenage behavior that we are trying to successfully portray. Our editing will also include inserting particular tints to show a sepia type of aged footage, this will make our narrative more interesting and conventional to the indie audience as well as showing the audience that certain clips differ from others. This will be particularly useful when we show the artist reminiscing about memories of her and boyfriend together.

We will also include the following:

Merge Cut

The merge cut is created when inserting two pieces of footage side by side, the slight overlap allows the audience to view two (sometimes contrasting clips) in one swift montage. By using this within our own music we will be able to display a fast paced and reckless relationship with many events and random activities show casing the rebellious teenage relationship to the audience. We will also use this technique when showing the pub named 'the apple tree' which builds a higher lyric visual relationship, as the song title and pub name are the same. This will let the audience relate to the meaning behind the song, and the editing during the chorus will subliminally tie in these messages to the audience, making our video more understandable and successful.

Colour filters

Colour filters are dragged onto the clip and change the overall appearance of the footage. This will be used when displaying the memories of the artists boyfriend, this combined with slow editing will enable the audience to see a distinct difference in each clip therefore indicating that the certain part of the video that has been edited in this way is actually in the past. This will make our video have a greater impact on the audience and give them an insight into why the artist is performing the song in an emotional way. The memories shown will have the sepia and black and white filter over laid in order to show negative and reckless memories that will have an poignant effect on the artist. By doing this we are impacting the audience who will feel a greater sense of empathy towards her.


Re time

The re timing of the clips is a simple technique used to manipulate footage in order to speed up or slow down the clip. This will be used though out the video in order to express the fast paced relationship on screen, and also show the slow poignant memories that mean a lot to the artist. By using this we also have a greater control of the pace of the video, and we can build tension more effectively making our video more visually stimulating to the audience.


How is your editing style conventional to your music genre?

Our editing style is conventional to both the indie and pop music genres, as we are displayed a fast paced sequence showcasing the rebellious nature of the artist and her boyfriend. The desired effect by doing this is to make our artist iconic and inspirational something which the indie music genre also aims to achieve. The edits within our video will keep the grainy vintage feel to the clips, again a convention of the indie genre. We will break conventions in order to achieve a more impacting narrative, as we will conform more to a pop based genre by displaying a rebellious teenage couple who get up to random and unexplained activities. This is effective as it will make our video more interesting and diverse to the audience. Our video will also follow the conventions of indie as we showcase our artist as a raw talent by using jump cuts to switch to our performance side of our video which will show our artist as a raw talent, focusing on her guitar iconography. This is conventional to the indie genre and will make our video a greater success as we are appealing to both mainstream and alternative music genres.


How does it build a relationship with your target audience?

 The editing within our music video will create a higher bond between the lyrics and visuals. By doing this we will be able to show case the song in a more exciting light, which will effectively transfix an audience. The sepia tints and merge edits will also make our video more exiting and conventional to the indie genre therefore appealing to our target indie audience. By show casing the relationship as fast paced we will match our editing styles in order to make both elements work alongside each other, The depiction of the couple will also appeal to the audience who will be inspired by their activities and view our artist as iconic and a trendsetter. Overall our video will appeal to our target audience of 13-22 year olds, and will also be in keeping with the indie music genre. By re timing our clips will be able to show case our artist as a raw talent by shooting her with a guitar making her appeal more to the indie music genre, as well as having an exciting and turbulent relationship which via our fast paced editing will appeal more to the pop mainstream genre.