Group Digipak

Myself and my group were presented the task of creating a digi pak. This would be one of our additional ancillary products and if successful would enhance our artists image and work with our music video to advertise the artist we created. Each Group member individually created a paper version of our idea, we later combined our ideas and incorporated a variety of conventions in order to make our digi pak successful. We developed our skills by using Photoshop on Apple Macs; editing them and enhancing the design in order to make the CD visually interesting. We then came together and discussed our finished products.

Alongside the magazine, the group and myself felt that my own digi pak fitted the conventions of the indie genre the most, and would give Georgia's image continuity as it matched well with both the video and magazine advert. The level of skills on photoshop used were high within my digi pak, probably because I had more experience with the software and a clear image of what I wanted to create from the photo shoot images. The other digi paks did follow conventions, however my group and I felt that mine would have the most impact on the audience. All conventions were followed in terms of using simplistic images, yet edited in a dynamic way, remotely to become eye-catching for our target audience. Coventional indie digi paks take on a range of forms, usually a simplistic and natural image is enhanced with diverce iconography or surreal effects which bring new and exciting art elements to the album. This gives the album more visual impact and is typical for the indie genre. I wanted Georgia to stand out yet still appeal cool and edgey I feel i have achieved this through my editing style, which left the image of Georgia relatively untouched yet diverse and dynamic colurs were used in the background to make the digi pak stand out. Playing with the opacity levels and filtering the saturation levels gave the images a mysterious and all round indie feel. This showed the artist to be talented and edgey as well as attractive and iconic. Each slide brings a new element to the digi pak yet all of my slides work perfectly together therefore My own designs was chose for our final ancilary product design. In relation to the magazine advert, we wanted to create a product that could be sold alongside the CD and music video, this would build a greater relationship with artist and audience, therefore we included more conventional elements such as Georgia during performance with live music being a typical convention of the indie genre. This showed how much of a talented musician Georgia was, and pictures of her alone with her guitar show her to be deep in thought and mysterious which sells her as a talented and deep individual. An audience will be sold this idea and think that Georgia cares deeply about the music she writes, for an indie artist this makes her successful as conventionally indie artists write their own music and care about the music before anything else.

The images and varying views on the aesthetics of the digi pak varied within our group. First I will be looking at Georgia's digipak;

Georgia has followed a variety of indie conventions including using a guitar as dynamic iconography in order to promote the image of a raw talent which will attract an indie artist. She has used simplistic editing styles which again follow the indie genre, and also has an edgy motif in the form of a brick wall design which is used throughout the digi pak for continuity. There is a strong link between the media product and the artist is displayed in a grimy and iconic light which will of course appeal to both an indie and mainstream artist. The ripped paper effect is very interesting and eye catching, which with editing of the pictures to a more darker and low key lighting style completely follows the conventions of a typical indie artist whose audience will be expecting a product which is hip and diverse. Georgia's style comes across well within the digi pak therefore the audience are able to see her as both iconic and talented which again is typical of the indie genre. To improve the digi pak I would suggest a greater variety of images, as the brick wall appears slightly boring and pointless on every single slide. Text or a eye catching effect would make the digi pak more diverse and interesting. The scruffy brick wall image however is convention of grime and therefore engaging to our target audience.

Rhianna's digipak:

Rhianna's use of images within her digi pak are conventional for the indie genre, the forest setting and use of guitar all convey with the indie genre. However their is no distinct theme for each slide, with the letter 'G' not really matching with the rest of the images. The use of typography again is conventional for our target audience and the front cover works well to promote our artist, however the last two images have next to no relevance and just appear to be there rather that working together to create a final product. This digi pak requires a lot more additional work in order for it to appear more profession and have more relevance to our artist, the ideas are good with the message from Georgia standing out and creating a personal feel to the record in order obtain a wider image however the wording of it appears childish and breaks the conventions of an indie record.

Jennas's digipak:

When looking at Jennas digi pak it is clear to see that editing and light airy effects give the design imapact and continuity. The use of forest images follow conventions of the indie genre, with the guitar being played also being of the indie genre as it promotes the idea of raw talent and helps to sell the image of our artist. The lyrics and message give the Digi pak a personal touch, and this helps to engage the audience further as the conventions followed allow the artist to be iconic and attractive. The typography appears professional and also in keeping with the genre. To improve the digi pak i would suggest editing some kind of effect on the first and last image as they appear different from the rest of the images, which damages the flow of the product. Overall Georgia is represented as an indie artist, yet at times the font used to advertise her name doesn't follow conventions of indie and appears lost in the background meaning the title doesn't stand out. the 3rd and forth image that was used are edited to a high level and appear in many ways conventional as Georgia looks like a typical teenage girl which is the aim of our product to create an ordinary star and is keeping with the indie genre.

After reviewing all digi paks we decided to submit mine as we believed it too be the most professional and followed the most conventions of an indie artist. The images used were edited to a higher standard, and appeared more diverse and interesting which is a key convention of the indie genre. The typography stood out well and promoted the artist, with the ripped paper effect being found within the magazine advert we simply thought that my CD and magazine advert would work best alongside each other.  The images of Georgia with the guitar again are conventional to the indie genre, and the CD features a girl holding a sparkler alongside lyrics to the song. This builds a lyric and visual link with the sparkler symbolizing 'playing with fire' which is what Georgia does in her troubled relationship. The strong motif of the ripped paper over a natural background are typical of an indie artist as grime meets the natural world giving a raw and edgy result. Georgia is also edited to look mysterious and intriguing which again follows further conventions of the indie genre as a mysterious nature who is seen with her guitar makes her appear talented and will make our artist more successful.

Music video rough cut

The rough cut of our music video is a very important aspect to consider simply because it allows us to have first hand feedback as a group about the decisions we have made regarding our media product we have created. The decision we made during feedback are open for criticisms and the rough cut gave us an insight on what the majority of people thought, in particular the response of our target audience of 12 to 24 year olds. As a group we are able to respond to the feedback and perhaps change some unpopular elements within our rough cut before releasing our final piece.






INSERT VIDEO -



How did you receive your feedback? Youtube, interviews?
What feedback did you receive?
 
We shared our rough cut video on Facebook via YouTube. I felt this was necessary because Facebook is one of the largest and most used/popular existing social networking platform.  Between us we could also share our video on a variety of different profiles. By doing this our video could reach a wider audience, and it proved very successful because it gained likes and shares from a variety of individuals on facebook. We recieved mostly positive feedback, with a number of people liking the video. Comments from our peers also game from our chosen demographic of 13-24 year olds with everyone liking the video and even saying how professional everything looked. We gained some slightly negative feedback that we could have had more footage as there was some blanks in part of the video. However we were already aware of this and were waiting to insert new footage before the final deadline. Our audience widened once we shared the video, and the views and likes on Facebook and you tube continue to grow.



"This is really good! Great shots and brilliant song choice :D "
We gained this comment on youtube from an 18 year old girl. This is great as it praises our choices as a group and ensures us that we have done a good job at targeting our chosen audience. We were worried at the beginning that those who weren't that familiar with the indie music genre would maybe be skeptical of the song. However this comment proves that the song is popular among our audience and hopefully we can reach out the to public and get more teenagers interested in the indie music genre, this would make our artist more successful and considered a trend setter which would really boost her profile. The comment came from a male aswell, which is another reasuring aspect because we really wanted to appeal to both genders which we clearly have achieved.

We received a variety of comments via mobile devices, this proves that in our research our findings were correct and in order to attract a young audience we need to appeal to them through social networking which is growing rapidly thanks to the invention of the smart phone. We can use this information and when we release our final video appeal to this spectrum of people and make it easier for viewers to watch on the go by ensuring our you tube settings allow for mobile devices to access the video.




VERBAL FEEDBACK:

How will the feedback assist you with finalising your final music video?

The verbal feedback we received was again very positive. Rowan Wyllie a Sixthform student aged 16, praised the video but again agreed that more dramatic footage needed to be added. We have taken this comment on board and actually decided to get some short clips of the couple in the video arguing. This will add a more dramatic twist to our video and hopefully make our final product more of a success.

Digi Pak Reflection

When I created my digi pak I had a number of key concepts to include. I wanted the ancillary products to tie in well with eachother, so with this in mind made both products mirror eachother. The purpose of this was so I could build a greater relationship with my audience who would be viewing the artist on both products. After looking a variety of other digi paks i was able to take on board key ideas. When looking at Florence and the Machines 'lungs' album I coulld see that dynamic iconography which is convention of the indie genre was used and I wanted to recreate this in my own work.

 

My digi pak was editing using photoshop cs4. I followed the conventions of the indie genre by using simplistic images editing in a dynamic way. A variety of effects also created an interesting vibe to each page of the digi pak, and the vintage filters over the images again are typical from an edgey artist. I also photographed Georgia numerous times with her own guitar which is typical for an indie artist as her instrument is clearly displayed indicating she is serious about music and that the songs she sings are meaningful to here which further builds a relationship with the audience. For the CD itself I followed my chosen motif of torn paper and also included an image of a girl holding a sparkler. This makes the artist appear more dynamic as the image has connotations of 'playing with fire' and danger which again following the study of Dyers theory appeals to a wide audience.

Our target audience is young adults and teenagers typically between the ages of 13 and 24. I think the image represented within this Digi pak overall appeals to this niche market as the artist appears rebellious and talented which is something that the indie music genre promotes through live music and out there clothing. The outfit chosen for our artist to wear is edgey and different. The Denim shirt and bright red bandanna promotes the image of a quirky individual. This makes the ancillary product more of a success as the target audience particularly the lower end of the age spectrum will be highly influence by Georgia's fashion choices and will wish to imitate her. The typography for the album also is typical of the indie genre as it appears bright and mysterious with the album name 'gypsy night' being chosen as an out of the ordinary concept which is considered different by a mainstream audience and will make the album more successful. I wanted to show the artist smiling, something that is more conventional of the pop genre. However my doing this I feel the audience can relate to Georgia more and be able to picture her as an ordinary artist and imagine her as more of friendly figure meaning her songs are more in tune with the the audience. This builds the relationship between the artist and the audience which overall makes the Digi pak more of a success.

The tools most commonly used was the paintbrush aswell as the layer and opacity tools. This was used in order to convey to the conventions of indie and also promote our artist through surreal and edgey images that had been edited to look dark and mysterious. The tools used were affective, as it made our ancillary products more diverse and also more conventional to the indie music genre.

If I had to make changes to my Digi Pak it would probably be small changes to the 2 pictures with torn paper down the sides. I think we could have perhaps included more writing to make the Digi pak more intimate and interesting for the audience. Perhaps song lyrics written with a dynamic typography and low opacity would have looked better sitting over the paper, however due to deadlines and wishing to maintain simplicity I decided to leave the paper black. Overall I am extremly please with the result and think all 3 products work well together and follow strong conventions of an indie artist.

Media Evaluation - UNFINISHED

Media Evaluation

The key purpose of a music video is to represent a chosen artist within the music industry, evoking emotions and gaining a response from a wide audience. This audience appeal makes the music video overall more successful, and allows the record company to produce more sales both through the video itself being played on various media platforms as well as  television and subsidiary products such as CDS being sold to a targeted audience which makes the artist more of a success. Myself and my group members, Georgia Crandon, Jenna Van Bergen and Rhianna Maclay were given the brief to recreate this through the creation of a music video and a variety of subsidiary products including a promotional poster for our fictional artist, and also a Digi pak. The products and video all had to link together and appeal to our chosen audience within the genre we chose. We had to be consistent at appealing to this genre and follow the majority conventions in order to make our artist more of a success.

The purpose of a music video is to show a short narrative that represents the artist in order to promote them and their song. A music video is a market tool and can also advertise and sell artist products and allow the audience to remember the song that the video is portraying. Each music video conventions according to the artist and songs genre, for example a rock music video features the instruments being played, where as a RNB artist usually features expensive cars and sexualised images of women who are wearing minimal clothes.There are 3 different categories to look at when analyzing a music video. These are performance, the artist performing the song; narrative, the story behind the song; and the concept, selling the idea behind the video. These all help to sell the music video and the song it’s depicting which ultimately makes it more successful. This is evident in Christina Aguilera ‘beautiful’ video where she is pictured singing in a dirty flat, which fits in with the concept of the video and the narrative that everyone should be accepted, and its ok to be different. Music videos promote these conventions of their music genre in order to appeal to an audience who enjoy the genre different styles and concepts of particular videos may challenge these conventions however to do this is considered risky and can either be initiative and unique which boosts the artists credibility and success or be too risque and damage the artists fan base as the video is seen to be too strange and therefore unsuccessful.
For our media product we chose to appeal to an indie/pop audience with our representation of a female indie artist who is alternative in many respects but still follows enough pop conventions in order to appeal to the mainstream market. We chose this style as we believed to choose two genres mean we can have more creative freedom, and appeal to two types of audience which strengthens our artist and makes her more of a success. The conventions of an indie artist we had to follow were designed to appeal to an audience interested in this genre of music. Dynamic iconography is often featured in many indie music videos, with Florence and the machine using over sized props in her video 'kiss with a fist'. In our music video we had our artist 'Georgia Ray' playing the guitar. this strongly follows the indie conventions as nearly every indie artist features instruments being played. this is evident in indie bands videos such as the arctic monkeys and peace. The reason behind this is when an indie artist shows that they can play live music, the audience can follow the band or artist by seeing them play live, something which the indie audience do frequently. We included this convention to appeal to the indie genre, but also portrayed a rebellious teenage relationship which is conventional of mainstream popular artists such as rihanna, and it also fits in with dyers theory as rebellious teenagers inspire an audience and make the artist more of a success. The music video and ancillary task is complete keeping with our chosen music video. The music video, digi pak and promotional poster all link in with each other and appeal to both the indie style of music as well as mainstream pop culture.

Both our music video, digi pak and magazine advert work well together to create a successful overall product. The reason being is they are intertwined and have visible links with each other. This was done in order to conform to dyers theory of a star to build a relationship with the on screen representation of the artist and how she is portrayed through advertising. We followed examples from Nina Nesbit who is the artist we are portraying, this was because we wanted to make our artist an authentic indie artist and live up to the conventions of a small time indie artist. We did this by choosing mysterious and isolated locations that are typical of the indie genre. This was the forest and also an abandoned train track. We planned to shoot this images in order to make the most of our products and insure that we build the strongest relationship possible the audience. We also believe our products to be successful as we chose to portray our artist with a guitar, this strong convention of indie music ensures our audience will want to see our artist and live which was what we aimed to do. We decided to submit my own digi-pak and magazine advert as it followed the most conventions of an indie artist and we thought as a group it would appeal most to our target audience who would wish to see a rebellious yet ordinary teenage star that they could look up too. Our ancillary tasks work well with our actual music video as they both follow similar conventions and the motif typography is kept within all our products. This was done as we thought it could further build a relationship with our audience and make our artist and her products more recognizable. We also shot images whilst filming our video to insure she had a similar style whilst performing as-well as being pictured for both the digi-pak and the magazine advert. This gives the artist more of a recognizable image for the target audience who can see her as a performer and a successful artist in all 3 final products.

When speaking about important aspects to consider when producing a music video, an unforgettable one is defiantly the evaluation process and gaining feedback. This is important as it allows us to successfully analyze our work and see whether or not our plan of targeting a niche audience was successful. We chose you tube to showcase our work as it is one of the most recognizable social media platforms and can be easily accessible through mobile devices (something which our research found to be a main source of what people use to watch and listen to music artists). Another reason we chose to use YouTube is because its easy to gain effective feedback through comments likes and even views. We received various comments on our work, one of which was that This is really good! Great shots and brilliant song choice :D” This kind of feedback is reassuring and makes me as a media producer feel accomplished in knowing that our work has successful reached an audience and is viewed by our target audience. Another comment by a female who also falls in our target age group said that our video was “So professional and really cool!” This again makes me feel proud of our work and that all our hard work has paid off. Before we uploaded our rough cut some of the feedback we obtained was that we needed to “add more dramatic footage... too make it more intense” As a media producer we felt we then needed to get more footage in order to make our video a lasting success. We were fortunate enough to have gained this feedback before we had finalised our product there for had time to make the appropriate changes. The feedback would help me if I was working as a music producer because it would give us a better idea of how to reach our target audience and also gain a better understanding of what our audience would wish to see within the video. Working in the media industry there is a much longer process of audience testing therefore I would have more time to try different things and be able to get feedback before the video went viral. This would help me in making a successful product and also improving my work .

We used new media technologies in the research process. We watched countless amounts of music videos on YouTube in order to get a better idea of what makes a music video a success and how it appeals to an audience. We used blogger also to construct research posts about the most successful videos in the world. Once we had chosen an artist to aspire too we looked at their twitter and also their home page and iTunes to gain a better understanding of their personal style and how they appeal to the target audience. For planning blogger was also used in a similar way with digital cameras being used to plan photographs of how we wish our artist to appear in the ancillary process. We used tripod and other equipment when constructing our photo shoot with iconography such as the guitar being used to appeal to the conventions of an indie artist. The construction of our video was professionally done using final cut pro, we also use a variety of techniques on Photoshop in order to make the process appear professional and well planned out. This was done in order to make our products look completely professional which we knew would appeal to our target audience. When evaluating our work PowerPoint digital video as well as audio and photography ensures every medium is covered and we have a better understanding of how well our work went and how it affected our target audience. By using a variety of evaluation software we are able to cover every base and provide visual evidence as well as written examples when looking back at our work. The strengths of using written examples was that we can look back at our research and come to a conclusion however the reality of video analysis means we can have a more broader scope on our evaluation and add in information that would otherwise not be put into software such as PowerPoint which although effective is generally quite to the point and as a media producer we can elaborate more through audio and video evaluation. Using a variety of media evaluation products proved beneficial and ensured we looked in depth at our media product and how it affected our target audience.

Film Schedual

As a group we put together a detailed filming schedule and later added to it showing what we have achieved out of our planned time for filming. The varies aspects of the schedule were noted in order to help us work on what we needed to film and plan what equipment we needed and what the chosen people in the video needed to wear. The plan became invaluable, as everyone within the group was able to refer back to it and insure they were doing the right job in order to assist with the video. We took factors such as travel time and weather into account when choosing times to film. This was helpful as it insured we gained the most from our sessions filming. We addressed the following titles in order to insure our schedule was as detailed as possible.Date & Time:

This was possibly one of the most important aspects to consider when devising our plan. The date and time was arranged in order to suit everyone, and we had to allow time for travelling between each location. Locations of filming were arranged in order for us to not waste time, for example we filmed in Camden and then Russell square for convince, as both locations were near each other. We took into consideration the weather also, as we would need to bring appropriate clothing and previsions to make sure the cameras didn't get wet. One of the hardest issues we had to overcome was the problem of lighting, we had to insure that we picked appropriate times to film, as we needed the footage to be right first time.

















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Content and Action:
This was important for our group as it allowed us to look at our story boards and plan want we wanted to get filmed on a particular day. This was also good as a reference whilst filming as we were more organised and knew what to film and when.

Shot Type and Duration:
The shot type and duration is a vital aspect that was proved very valuable. This column allowed us to keep our schedule organised and made sure we were filming the correct shots per soon. This was used as a kind of check list, as we had to make sure we were keeping to the schedule and any addition filming was added to this column.

Costume, Hair and Make Up:
We had researched thoroughly conventions of an indie artist and we had come up with a distinct style that fitted the conventions of indie and pop. The boyfriend had to convey to the conventions therefore we set about putting together distinct looks per filming location. This was inserted onto our graph as it made our schedule more clear and insured we had different looks per location in order to make our video realistic and diverse.

Locations:

We wanted to use dynamic locations, therefore we chose places such as brick lane and camden that was typical of the indie genre. The apple tree pub was used in order to strengthen the lyric audience bond. We kept our locations organised so we knew what to film and when and this was effective as we didn't have to re film.

Iconography:

The iconography for each shoot was considered and recorded. Iconography such as alcohol, cigarettes all appealed to the rebellious nature of teenagers and the guitar also appeal to the indie music genre. This was recorded as we knew what to bring and when. Preparation was important and by recording what we needed and when we were more organised.
Equipment:
The equipment again just made us more organised and our filming time effective. We ensured we had booked out the equipment from media and that what we wanted to use was available on the days we wanted to film. We all made sure we had the correct equipment such as cameras and tripod. Our schedule was effective as it made us more organised and ultimately our filming more successful. 

Do you follow the schedule while filming, or did you make any changes?

We followed the schedule when filming to an extent although it was more appropriate to film certain scenes at other times as the weather effected our schedule. The dark weather and rain meant we had to perspone certain aspects off our video and film on alternate days. All in all the filming was a success and the schedule assisted us in knowing what we were doing and made us more organised.

We used our story boards effectively as we were able to include elements from our story board and add them into our schedule. This was done simply for organisation and in order to make the most of our time filming. Our schedule was well thought out and based on our original story boards. Because we included so much information we had a good base to start filming and will the help of both story board and schedule were both organised and our filming was successful.

Risk Assessment

  It is important to consider risks before our group begins filming, as health and safety is our priority; making sure everyone remains unharmed by the end of filming, otherwise we run the risk of filming and not being completed due to an accident occurring. A risk assessment is carried out in order to reduce the chance of injury happening. As a group we had to assess our locations for potential risks and consider a plan to reduce the risk and document the process. An example being, the risk of theft by surrounding people in rough areas such as Camden and Brick Lane. The way in which we would handle this risk is to wear the safety straps on at all time, so that the equipment is attached to one of the group members, which also in fact reduces the risk of dropping the equipment causing damage.

A risk assessment will assist me when filming as the chance of either myself, Georgia, Drew, Rhianna or any additional characters from becoming injured during the filming process. Obviously being the people filming, we not only have to look out for ourselves and the team, but we are also liable for general public's safety, eg. not leaving equipment out for anyone to trip over. The risk assessment is also clarification that you cannot be held responsible for any accidents if all have been analysed, unless one risk has not been.

The only additional risks encountered during filming was in the forest, with branches randomly placed on the fall, increasing the risk of Georgia tripping whilst performing. Another being, during Georgia's performance when seen sitting on an unstable fence. In order to avoid both risks, we had to make sure her walking path was clear of anything that could potentially cause her harm, as well as test the if the fence could support Georgia's weight when sitting on it. If we did not test this risk then there was a big possibility the fence could collapse and Georgia may have fallen into the lake. Luckily everything went to plan and all group members remained unharmed.

Description of hazard	Prevention of hazard
Falling in between the gap at a train station, when stepping from the platform onto the train.	Ensure all group members stand behind the yellow line on the platform at all times. Also, make sure that the group are aware of surrounding people whether the platforms busy or quiet and the people getting on and off the train.
Risk of falling into the canal.	Make sure Georgia and Drew walk slowly and carefully when   approaching the canal. Ensure that when position themselves they do not step too near to the edge.
Being hit by motor vehicles when crossing the roads.	Ensure that Georgia and Drew cross the roads safely by either looking both ways repeatedly when crossing or to cross at traffic lights if available.
Damage inflicted to the camera.	Make sure all the safety straps are securely fastened onto my wrist at all times during filming. If the camera is placed onto the tripod, ensure that the tripod itself is held to prevent it being knocked over.
Risk caused by the surrounding diverse people, with the possible risk of theft.	Make sure all equipment is kept at a close distance and are kept safe by all group members, particularly me being the cameraman, reducing the risk of theft. Another prevention is so wear safety straps on at all times.
Risk of team members or surrounding people tripping over the equipment eg. The tripod.	Make sure everyone stays out of the equipment zone. This will require extra team members helping to direct the general public around the equipment ensuring everyone remains safe and unharmed.
Health risk to Georgia and Drew when smoking.	Make sure the characters are not to inhale the smoke too much and are not around it for too long. We could always use an E-cigarette as an alternative, however would not have the same effect.

Photoshoot

Why is it important to carry out a photoshoot, especially when creating a digipak and magazine advert?

An important visual aspect of any media product is aesthetically inspiring images to help promote what you are selling and give the desired impression to the audience. In this case the photo shoot for our Digi Pak and Magazine advert was vitally important as it allowed us to appeal to our chosen indie music genre and create something from professional looking images in order to appeal to the audience. Our images promote the performance aspect of our video, which myself and my group believe will help even more so to promote our artist as we can focus on her image and build further the relationship between the way she appears and make her more of a success.

What images did you take and why? variety of shots that can be used

We took a variety of images throughout the whole process, but when making our ancillary products decided to focus on the images taken from our  performance. I think this worked best as we can sell our artist with more uniformed images and the audience will be able to relate to her more as they will have seen the images numerous times. We chose to take images in a variety of location around the forest in Loughton. We chose this location as it can portray solitude and we can picture our artist alone and deep in thought something which is not only conventional of our genre, but also relates to the lyrics in our song 'The Apple Tree'. The images at times appear dark and were edited even darker in order to appeal to the indie genre which has conventions of mystery and simplistic nature shots. We wanted to appeal also to our target audience by making the pictures more grundgey which was always the plan and we knew we would be able to easily touch up the pictures with a variety of layers and motifs on photoshop.

The images include Georgia's outfit being clearly shown around the forest which fits in with the genre and allows us to portray her as different and stylish. We also wanted to get a variety of different positions, so chose to shoot images of her smiling and looking into the difference. This has connotations of thinking about her lover and also smiling as she is an ordinary teenage girl. This helps build a relationship with her audience as they can relate to her more and can see what she is really like therefore making her more of a success.

Where will your images be used and why?

The images we have taken will be used for our Magazine advert and our Digi Pak. Throughout the process we had to keep in mind our genre and pick images that would be suitable for each product. I chose the image of georgia standing in front of the tree because it fits in with the planned idea for our advert and I knew it would be easier to edit. We also chose this image as we can show Georgias guitar which is a very strong convention of indie music and will help make the audience see that Georgia is talented and cares a great about about live music. This is something the indie genre promotes and fans of this genre will rate highly. The other images can be used for the Digi pak. When choosing images obviously we wanted the most visually pleasing and diverse images. I actually chose the picture of Georgia smiling as the front of the CD because I thought it would advertise the real her and promote that she is an ordinary teenager to our target audience. I knew this would be successful because of Dyers theory's regarding the role of a star and how one can build a relationship with any audience.

The editing process was an important aspect, and the images needed to be bold and conventional to the indie genre. Overall the images fulfilled their purpose which was to promote the artist via the Digi Pak and also the magazine advert, and the fact we took a lot of images was extremely beneficial as the locations could be edited and we had a greater choice of where we wanted to go for the product. 

How are your images conventional to your genre?

 Our images are very specific to the indie genre as they promote live music and also portray the artist in a mysterious yet fun and flirty light. This has strong conventions with both the indie and pop genre which of course who we are trying to appeal too.

This image is extremely conventional to the indie music genre, and reminds me of other female indie artists such as Laura marling and florence Nina Nesbitt herself. The image shows the style of our artist well which will make her more of a trend setter for our target audience, and the dark colours of autumn also make her seem mysterious and serious about her music. The iconography in this piece is very conventional of the music genre, as the guitar and other instruments are often displayed by indie musicians. This will help build a relationship with our target audience as the image shows her holding her guitar meaning she in touch with music and promotes the ideas of the indie genre which include live music and alternative fashion.





We took various other shots of Georgia with the guitar including one of her sitting my a river. She appears dep in thought which is conventional of the indie genre as she appears normal and emotional which ties in with the lyrics from our song 'The apple Tree.

The image in front of the lake is perhaps one of my favorite out of the photo shoot. We wanted to picture the sunset in the background as it symbolises the end of Georgia's relationship, yet she appears content looking into the distance. This is conventional of both indie and pop music as she appears uncaring and independent which will promote her image for the target audience. 


Particularly young females who will wish to be strong and stylish like her, and wont feel like they need to be in a relationship to be happy.

The image of Georgia looking down again is typical of the indie music genre as we can see her bandanna and other edgey fashion choices. This will make her iconic for our target audience and make her more successful in the indie music industry. She appears simplistic with red lips and winged eyeliner. This is a signature look for Georgia, and makes her more successful as she has her own style which is convention of both indie and pop musicians and will inspire our target audience and make her seem attractive and likable as she appears a typical rebellious teenager which goes down well with our target market of 13 - 24 year olds.

All of the images are conventional of the indie music genre, and are well thought out in order for them to have the greatest possible impact when incorporated in our ancillary products and also on our target audience as the relationship between artist and public has been built up and made stronger by indie styles, messages from the song and also general attitude of Georgia which is shown throughout each image in order to make our artist more successful.