Photoshoot

Why is it important to carry out a photoshoot, especially when creating a digipak and magazine advert?

An important visual aspect of any media product is aesthetically inspiring images to help promote what you are selling and give the desired impression to the audience. In this case the photo shoot for our Digi Pak and Magazine advert was vitally important as it allowed us to appeal to our chosen indie music genre and create something from professional looking images in order to appeal to the audience. Our images promote the performance aspect of our video, which myself and my group believe will help even more so to promote our artist as we can focus on her image and build further the relationship between the way she appears and make her more of a success.

What images did you take and why? variety of shots that can be used

We took a variety of images throughout the whole process, but when making our ancillary products decided to focus on the images taken from our  performance. I think this worked best as we can sell our artist with more uniformed images and the audience will be able to relate to her more as they will have seen the images numerous times. We chose to take images in a variety of location around the forest in Loughton. We chose this location as it can portray solitude and we can picture our artist alone and deep in thought something which is not only conventional of our genre, but also relates to the lyrics in our song 'The Apple Tree'. The images at times appear dark and were edited even darker in order to appeal to the indie genre which has conventions of mystery and simplistic nature shots. We wanted to appeal also to our target audience by making the pictures more grundgey which was always the plan and we knew we would be able to easily touch up the pictures with a variety of layers and motifs on photoshop.

The images include Georgia's outfit being clearly shown around the forest which fits in with the genre and allows us to portray her as different and stylish. We also wanted to get a variety of different positions, so chose to shoot images of her smiling and looking into the difference. This has connotations of thinking about her lover and also smiling as she is an ordinary teenage girl. This helps build a relationship with her audience as they can relate to her more and can see what she is really like therefore making her more of a success.

Where will your images be used and why?

The images we have taken will be used for our Magazine advert and our Digi Pak. Throughout the process we had to keep in mind our genre and pick images that would be suitable for each product. I chose the image of georgia standing in front of the tree because it fits in with the planned idea for our advert and I knew it would be easier to edit. We also chose this image as we can show Georgias guitar which is a very strong convention of indie music and will help make the audience see that Georgia is talented and cares a great about about live music. This is something the indie genre promotes and fans of this genre will rate highly. The other images can be used for the Digi pak. When choosing images obviously we wanted the most visually pleasing and diverse images. I actually chose the picture of Georgia smiling as the front of the CD because I thought it would advertise the real her and promote that she is an ordinary teenager to our target audience. I knew this would be successful because of Dyers theory's regarding the role of a star and how one can build a relationship with any audience.

The editing process was an important aspect, and the images needed to be bold and conventional to the indie genre. Overall the images fulfilled their purpose which was to promote the artist via the Digi Pak and also the magazine advert, and the fact we took a lot of images was extremely beneficial as the locations could be edited and we had a greater choice of where we wanted to go for the product. 

How are your images conventional to your genre?

 Our images are very specific to the indie genre as they promote live music and also portray the artist in a mysterious yet fun and flirty light. This has strong conventions with both the indie and pop genre which of course who we are trying to appeal too.

This image is extremely conventional to the indie music genre, and reminds me of other female indie artists such as Laura marling and florence Nina Nesbitt herself. The image shows the style of our artist well which will make her more of a trend setter for our target audience, and the dark colours of autumn also make her seem mysterious and serious about her music. The iconography in this piece is very conventional of the music genre, as the guitar and other instruments are often displayed by indie musicians. This will help build a relationship with our target audience as the image shows her holding her guitar meaning she in touch with music and promotes the ideas of the indie genre which include live music and alternative fashion.





We took various other shots of Georgia with the guitar including one of her sitting my a river. She appears dep in thought which is conventional of the indie genre as she appears normal and emotional which ties in with the lyrics from our song 'The apple Tree.

The image in front of the lake is perhaps one of my favorite out of the photo shoot. We wanted to picture the sunset in the background as it symbolises the end of Georgia's relationship, yet she appears content looking into the distance. This is conventional of both indie and pop music as she appears uncaring and independent which will promote her image for the target audience. 


Particularly young females who will wish to be strong and stylish like her, and wont feel like they need to be in a relationship to be happy.

The image of Georgia looking down again is typical of the indie music genre as we can see her bandanna and other edgey fashion choices. This will make her iconic for our target audience and make her more successful in the indie music industry. She appears simplistic with red lips and winged eyeliner. This is a signature look for Georgia, and makes her more successful as she has her own style which is convention of both indie and pop musicians and will inspire our target audience and make her seem attractive and likable as she appears a typical rebellious teenager which goes down well with our target market of 13 - 24 year olds.

All of the images are conventional of the indie music genre, and are well thought out in order for them to have the greatest possible impact when incorporated in our ancillary products and also on our target audience as the relationship between artist and public has been built up and made stronger by indie styles, messages from the song and also general attitude of Georgia which is shown throughout each image in order to make our artist more successful.