Comparison of a Music Video

I believe I have created a diverse and all round successful music video that has appealed to a wide audience in particular my target age demographic of 13 - 22 year olds. After finalizing our video, I received a variety of positive feedback which praised both the narrative and performance elements within the video. This therefore proves that my video has successfully conformed to the indie pop genre and has been received well by my target demographic.

The music video we created is successful for a number of reasons as it was conventional of the indie pop genre and also portrayed 'Georgia Ray' as an iconic and diverse artist who successfully appealed to the target audience by having a edgy and unique style aswell as being a raw and talented musician. We successfully included a whole host of micro elements, however I believe the The micro element of cinematography was the most successful as we invested alot of time and planning in order to gather a variety of unique shots that would appeal to the indie genre and make the video more edgy and visually stimulating. This was successful as the numerous amounts of locations used means that we could shoot locations at different times of the day in order to layer our narrative and make it as interesting as possible. The locations showcased via the cinematography were conventional of the indie genre and therefore made our video fast paced, eye catching and overall a success.


Comparison.

 
The video I shall be comparing my own too is We found Love by Rihanna. Although Rihanna can be considered a purly pop muscial, the video of We found love strongly correlates with our own video creation and the video itself follows strong conventions of indie music and also portrays a teenage couple in a turbulent relationship.

The video itself is set in England with council estates showing a grimy and under privaliged neighborhood in which the couple are living in. My own video also has the same setting, therefore adding an edgy and desolute feel to the relationship as both couples feel alone therefore highlighting the theme of escapism which features within my own video. The video of we found love also features the same elements. Both videos feature the need to escape and the female within he relationship stressed about her partners actions. This is successful as it portrays the lust and anguish within a teenage relationship. The use of iconography and style of  rebellious attitudes again appears attractive to an audience.

My video is conventional to the indie music genre as the performance element features the use of an acoustic guitar which is a strong convention of the indie genre as it promotes the talent which musicians are expected to have. This also is successful as it sells the artist as a raw talent and portrays her as mysterious. In we found love the video conforms to a more dance based genre, this is highlighted with the use of dance music and dancing in a mosh pit. The use of dancing and playing instruments really sells the genre to the audience and by doing this they are able to see the successful portrayal of teenagers having fun and being reckless. This will inspire our target audience and the artist appears iconic and is idolized.

The editing within both videos is also similar as the grainy and sepia effects conform to the indie genre within my video, and also sell the style in the 'we found love' video which is similar to my own. The use of vintage clothing makes the artist appear more edgy and unique with frequent outfit changes occurring in both videos. The style within both videos appears similar as the reckless nature of the teenagers shows love and emotion which evoke a sense of passion in the audience. This makes both videos a success, as a complex narrative allows the audience to be immersed in the song and in turn make the song more of a success. This is shown particularly during the argument scene where Rihanna storms
out of the car. When myself and Georgia argue within our video the same effect is created as the audience feel closer to the artist on screen therefore feel emotional when the couple are fighting and there future seems uncertain.

Both videos are fast paced and show a whole of host of cinematography which ultimately conforms to the genre and also makes for an interesting narrative which the audience view as eye catching. The style of the videos display a volatile relationship and showcase the reckless behavior of teenagers. This helps to sell the video to a wide audience and ultimately make it appeal to the target audience of 13- 22 year olds.