Storyboards

The story boards above show the opening scenes of our music video, these helped us stick to our original plan when it came to filming and we was able to look back on the planned editing time when we underwent the editing process on final cut.

 

 

 

What is the purpose of a storyboard?

The story board itself has a effect role in ordering the shots which we aim to cover. The story board for any media film plans the footage from start to finish and allows the crew members to be organized and know what needs to be filmed and how long for. The storyboard covers what actors are in what shots, how long the frame lasts and also the type of editing needed. As a group we were made away of how to execute the shot with precision and knew what we wanted the outcome to appear like. The production process is made more efficient by using the story boards and therefore is a useful tool to use when producing a music video. Our ideas were put onto paper, and then the storyboard is a final over view before we take our ideas to be filmed. The story boards additional purpose was also to change and improve our original ideas as a group and see what will look the best and make our video more successful for our target audience.

How did you use your primary and secondary research that you carried out, to plan your music video?

Overall our research contacted was mainly focused on what our target audience would find aesthetically pleasing. We wanted to include as many aspects as we could that our target audience would want to see and what they liked based on the findings from our vox pops and questionnaires. The findings of our research was therefore heavily influential when creating our storyboards as we aimed to create a specific style to our music video The content within the video was found enjoyable by our target audience and we used this when creating our story board. The performance was also covered in the story boards as we knew that the audience of 13 to 24 year olds would be extremely interested in the visual performance as well as the narrative. We incorporated this into the story board and aimed to build a relationship between the lyrics being sung and the on screen visuals.

How did you and your group storyboard your music video?

Creating the storyboard together allowed all of us to have a say in how we wanted our music video to appear. We kept in mind specific aspects of our video from the research and tried to include ideas from all group members. We wanted a variety of shots, and knew that to include the instrument would mean we were appealing to the indie music genre convention. We wanted to throughly plan our video before we took it too filming, and we also had a discussion of how and when we would film each piece to insure our time was most effective. Overall the message from all group members was that we wanted to put what the public said into our video, convey to genres and also keep in mind the visual and artist relationship which we of course wanted to be strong.

How did you share the responsibility?

We were each assigned a role and created specific parts of the story boards in pairs. This made the discussion regarding what and when we wanted to film more intimate, and we could spend our time more efficiently whilst taking in turns to create each frame. I drew the images whilst other group members talked and dictated what should go when. We already had an idea of what we wanted, there fore sharing the responsibility was easily as we had a common goal of what we wanted and knew how we wanted the video to look and what would appeal to our target audience and the indie/pop music genre.  This uniformed process ensured that we were all happy with the storyboards.

Did you follow your storyboards, or did you make changes?

We pretty much followed the storyboard, yet in the editing process some footage was swapped around simply because it fit better and would look more visually pleasing. We all shared the same vision of how we wanted the video to appear. The storyboards allowed us to stay focused and we knew we could always refer back to it. We planned the time well, and didn't change how long we wanted each clip to play for. The story board for the performance was particularly helpful and we kept to our plan as it was well thought through. We did make some changes, for example in the apple tree panning shots we picked more footage up in Camden so inserted it alongside the pub sign. This was done so we could build a stronger link with the audience and also incorporate more of an indie alternative edge into the video. In conclusion we mostly did conform to our plan however the narrative did evolve slightly and was improved which overall made our video more conventional to the indie genre and was more of a success.