Major Record Labels
Definition:
Record labels play an unprecedented part in the music industry with successful musicians getting signed into a variety of big and small record labels depending on the artists image and success. The bigger an artist gets in the industry the bigger the label they are signed too. It is within the record labels interest to sign the most successful artist with the most potential as income from advertising, gigs and record sales will all benefit the record label and generate money. Sources such as you tube and face book can get artist signed into much bigger record labels as they visibly see their popularity on the Internet. This has now happened to a variety of artists who began their careers and was signed in this way, such as Justin Bieber and Connor Maynard.
Ed Sheeran and Azelia Banks |
Major labels such as universal also own and manage smaller subsidery companies that assist with the overall success of the artist and indeed the music being produced. This is evident in Universal music group, with the label owning Universal Music Publishing Group, The third largest publishing comapany for music. Its primary function is to administer copyrights with over 1 million being owned by UMPG. The group itself has been associated with a wide array of artists such as the corrs, Bon Jovi and Prince. UMPG administers the prestigious 60,000 title Rondor Music Catalog and also owns or administers a multitude of prestigious catalogs. Of course the multi million dollar profits from smaller companies beniefits the record label and is feeding in gross profit from the artist back into the label itself. Publicity is also created by publishing the works of the artist on a global scale, as the record label has control over TV and advertising of the artist and can also market the musican to a sub genre of people who will buy into the artists life style. This overall makes the artist more of a success and generates more money for the label via magazine shoots, record sales and public apperences on TV, Creating strong and valuble links across the whole of the media industry. This links the label and the artist with the media, as promotion is the key for an artists success as the media is able to portray the artist on a massive scale.
You have made a start in identifying the major and independent record labels and music artists, but you need to ensure that you have referenced your research. You also need to consider the advantages and disadvantages of having major record labels and how they dominate the music industry.
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